Articles written by AI? Humans don't want it

Artificial intelligence is once again at the center of debate, this time regarding its acceptance by the public as an aid to journalists.

Disclaimer: This article was written by a human. Don't laugh, soon it may be necessary to specify this to distinguish yourself from articles written by artificial intelligence (AI). In this regard, Bynder recently conducted a survey of 2,000 Americans and Brits to find out what types of content should be left to humans rather than entrusted to algorithms.

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A study carried out in response to the program launched by Google, providing AI tools to news broadcasters to help them produce their content. “Google is apparently testing new software that will help journalists write stories,” says Bynder's Steve Vinall. This is not surprising, given that AI is evolving and helping to speed up processes in a number of industries. However, the use of AI in journalism should be carefully monitored. A Google spokesperson discussed best practices, which will involve the necessary human element in journalism, by creating and fact-checking their articles. The basis, in fact.

Result: 51% of respondents think that news articles should be written by a person. For service tests, this figure is 50% and increases to 41% for practical guides. “In our survey,” Vinall continues, “we found that among different types of written text, news articles were ranked by consumers as the format that should be created by a human. Journalists should ensure that articles always retain that human feel to avoid any dissatisfaction or even distrust among readers.” We validate.