On June 20, 2025, a class action lawsuit was filed against Apple in a California federal court by Apple shareholders. The lawsuit alleges promised AI features that have yet to materialize, limiting iPhone sales and causing the company to lose value.
Fake AI demos at WWDC 2024 Apple ?££££
In particular, the promised improvements to Siri and the iPhone 16 are being singled out. The plaintiffs believe that the Apple Intelligence features, first shown at WWDC 2024, weren't even ready more than a year later. Many journalists specializing in the tech market agree that these demonstrations were false and only had an illustrative function.
Apple ready to invest to catch up in AI?££££
In short, the confidence of Apple users has been eroded and the company will have to quickly catch up on the AI front, in the face of strong competition (see our news Apple buys Perplexity?). Stopping making untenable promises would also be good.
