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The App Store loses its monopoly in Europe at the beginning of March…

Impending changes in sight for the iPhone/iPad App Store, in order to comply with European legislation which will come into force on March 7.

A quick reminder of the situation, before March 7, 2024, the Apple company must give in to new European legislation allowing the installation of third-party application stores on iPhone and iPad, where only the official App Store was authorized, and this, since its debut on the smartphone and tablet of the headed firm.

The European DMA breaks the monopoly of the App Store on iPhone/iPad££££

Named Digital Markets Act (DMA), this “legislation on digital markets” will allow the installation of alternative stores on iPhone , but also sideloading, that is to say downloading applications directly from the internet. The initiative naturally displeases Apple, which will lose its commission, i.e. 15% to 30% of the price of the application or subscription, paid by all developers who go through the App Store and which ended up in its pocket. The company further claims that sideloading will "undermine the privacy and security protections" that iPhone/iPad users rely on, leaving them vulnerable to viruses, scams and other data tracking algorithms. iPhone/iPad App Store, a version specific to Europe at the beginning of March££££

Despite numerous protests and attempts to appeal, Apple is preparing to make the necessary changes to comply with European legislation. This is what Mark Gurman of Bloomberg reports, mentioning in particular a global reorganization of the App Store, which to summarize will be split between the Europe zone and the rest of the world. The European version will therefore become more “free” where the App Store elsewhere will remain as it has always been.

Note in passing that this “liberation” of the App Store could in the future affect other countries, starting with Japan which is already considering implementing new legislation modeled on that of Europe.

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