Streaming revenues in 2025 are close to the annual GDP of a country like Hungary

For comparison, such a level would place this market at an order of magnitude close to the annual GDP of a country like Hungary, estimated at $222.7 billion in 2024 by the World Bank. According to British experts, the $157.1 billion recorded in 2025 should thus reach $200 billion by 2030, with price increases and the rollout of ad-supported offerings largely fueling this growth. Netflix and others: 3x since 2020. Streaming has seen spectacular growth over the past six years, with revenues more than tripling since the $50 billion of 2020. Ad-supported offerings, which represented only 5% of the market in 2020, now constitute 28% in 2025. Including advertising revenue, streaming services generated $177 billion worldwide last year. Advertising alone is expected to account for $42 billion in this revenue projection for 2030. "Getting more subscribers" Lauren Liversedge, senior analyst at Ampere, explains that the market is not currently focused on increasing the number of subscribers, but rather on extracting "greater value from existing audiences," with price optimization being the main driver of this dynamic. The United States alone represents 50% of the global total in 2025, while Netflix holds the largest share of this market, with revenue up 14% last year. These impressive figures suggest that this model is still far from reaching its cruising speed, and even further from showing signs of slowing down.