Samsung S90C, 55'', 65'' and 77'' QD Oled Ultra HD 4K TV with 1,500 nits peak brightness

Continued from our detailed presentation of the Samsung 2023 TV range with, after the QD Oled Samsung Q95C series (see our Samsung S95C news, QD Oled Ultra HD 4K 55'', 65'' and 77'' TVs with bright peak at +2,000 nits), a focus on the Samsung S90C, also QD Oled obedience.

Little sister of the Samsung S95C series, replacing the Samsung S95B, the Samsung S90C actually appears as the natural heir to the QD Oled series that appeared last year. Like it, it incorporates all of the electronics and connectors (One Connect box on the S95C series) and its performance is very close with, for example, a light peak around 1,500 nits (compared to +2,000 nits on the S95C).

Samsung S90C, second generation QD Oled technology and 1500 nits

Three Samsung S90C references are on the menu, the Samsung TQ55S90C (55'', 140 cm), Samsung TQ65S90C (65'', 165 cm) and Samsung TQ77S90C (77'', 196 cm). If there is still a stock of 2022 vintage QD Oled panels (see our Samsung S95C QD Oled TV news, 30% brighter than Samsung S90C TVs), we still do not know if these will be on board certain televisions planned for Europe or if the latter are exclusively equipped with the new QD Oled vintage 2023 panel (associated with a graphite heat sink). In any case, the performances will be equal, from one specimen to another, with a light peak around 20% lower than that of the S95C screens and around 10% higher than the S95B marketed last year.

Samsung S90C, focus on design

The design of the S90C series for 2023, without a remote One Connect box, looks like two drops of water to that of the Samsung S95B TVs, with a perforated base this year, full in 2022.

Samsung S90C, main specs

In terms of specifications, Samsung S90C 4K Ultra HD Oled QD TVs therefore include a native 10-bit and 144 Hz Oled panel. They also benefit from the Neural Quantum Processor 4K processor. As with the 2022 televisions, this one mixes Machine Learning process and Deep Learning process. As always in 2022, there are 20 Deep Learning modules at work for magnificent image quality (see our CES 22 news > Samsung Neo QLED TV, 20 Deep Learning modules and Real Depth Enhancer for the Neo Quantum Processor 2022) .

As a reminder, the Deep Learning process is based on a neural model, i.e. without human intervention (unlike Machine Learning) in the learning of the processor. This decides on its own on the necessary changes to the image processing algorithms to regain optimum quality starting from a degraded display.

Another improvement is the EyeComfort Mode function which, once the television is connected to the Internet, subtly modifies the brightness and color temperature of the image according to the time of day, for optimal viewing comfort at all times. The latter, for example, reduces the blue light emitted in the evening to help sensitive people sleep.

Samsung S90C, Quantum HDR Oled

Regarding the quality of the image displayed on the screen, the self-emissive Samsung S90C TVs are capable of completely turning off each of the (almost) 8.3 million pixels present. The density of the blacks is therefore perfect. In terms of brightness, QD Oled 2023 technology offers a very significant light peak, illustrated by the name Quantum HDR Oled. On the HDR side, the Samsung S90C TVs are compatible with HDR10, HDR10+, HDR10+ Adaptive and HDR HLG.

We also note, for these S90C specimens, an unprecedented QLC (Quantum Light Control) coating, with an extremely low reflectance index (reflections are almost non-existent). We don't know more about its nature at the time of this writing, but it's devilishly effective.

Samsung S90C, Adaptive Sound+, AVA, OTS Lite and Dolby Atmos

The sound section of the Samsung S90C TVs is less accomplished than that of the S95C. The OTS+ (4.2.2) process gives way to the OTS Lite (2.1) process, for a total power delivered of 40 W (compared to 70 W on the S95C). Of course, Dolby Atmos compatibility remains on the program.

For the rest, we find the Q-Symphony 3.0 function. The latter consists, always, in the presence of a connected Samsung Q-Series 2020/2021/2022 soundbar, of taking advantage of the television speakers in addition to those of the soundbar to magnify the sound reproduction, its breadth and its spatialization. New in 2023, the soundbar takes advantage of the television's significant processor resources to optimize calibration and sound reproduction.

To come back to the Q-Symphony process, until now when a sound bar is connected to a TV, the latter's speakers are then disconnected. With the Q-Symphony system signed Samsung, they remain active and largely contribute to the perceived audio improvement with a configuration up to 11.1.4 depending on the sound bar connected. And the demonstration we have witnessed truly demonstrates the effectiveness of the process and its relevance. Namely, if the soundbar is connected wirelessly to the television (via Wi-Fi), the management of Dolby Atmos soundtracks is of course also provided wirelessly.

The Adaptive Sound+ function, an evolution of the Adaptive Sound still capable of adapting the audio settings of the TV in real time according to the image displayed, now takes the listening room into account. Otherwise, the AVA (Active Voice Amplifier) function is still required, intended to cover new noise in the TV environment, automatically. For example that of a kettle or a vacuum cleaner which will be covered by an increase in volume managed directly by the TV. Don't panic, the TV lowers the sound, automatically always, when the noise stops.

Samsung S90C, Multiview function

Like the S95C and S95B models, the Samsung S90C 4K Ultra HD Oled TVs offer simultaneous on-screen display of two content with the MultiView function through as many windows: the first with the signal from a TV channel or a source connected to the TV; the second with the screen of the user's smartphone or from a game console, or even the Internet (see photo below). There are many display possibilities, from the classic PIP to displaying two adjacent windows.

Good point, the HDMI 2.1 standard is required with VRR, Freesync Premium, ALLM and HFR 4K/144 and eARC compatibility on the four inputs. And to activate the Mirroring mode between a Samsung Galaxy smartphone and a Samsung S90C TV, all you have to do, thanks to the Tap View function, is to touch the second with the first, and you're done.

Samsung S90C, Amazon Alexa, Bixby, Google Assistant and new Tizen

In 2023, the Tizen 7.0 interface remains very close to that of last year. It always gives pride of place to content and now all Internet service providers have an IP TV application allowing you to enjoy it directly from a Smart TV and eliminate the need for a TV decoder (cf. our Samsung Smart TV news 2018 to 2022, focus on dematerialized TV boxes).


The Bixby voice assistant is still available, as are Google Assistant and Amazon Alexa. And it is possible to easily switch from one to the other via the menu. On the connectivity menu, we must mention the Wi-Fi 5 function, Bluetooth 5.2 and AirPlay 2 compatibility plus many communication features (Google Meet For example for video calls) or the possibility of working on these Microsoft documents via the Cloud on the TV screen.


Also present, Game Bar 3.0 and its 21/9 or even 32/9 display modes (Super Ultra Wide Game View and Mini Map Zoom function, see our news Samsung 2022 Smart TVs dematerialize PCs and consoles) for video game enthusiasts with the connection of a PC and the Game Motion Plus mode. As a reminder, the latter (adapted to video games as its name suggests) is very interesting since it allows you to activate the motion compensation process of the TV with games while maintaining a fairly low Input Lag.


Not to mention the Expert Calibration feature that appeared last year (see our CES 22 news > Neo QLED Samsung 2022 TV, Intelligent Calibration via Samsung Galaxy or iPhone) and a still solar-powered remote control capable of being recharged by RF ( radio frequency). Thus, the zappette takes advantage of your box's Wi-Fi to recharge constantly. Namely, in 2023, the latter has been miniaturized and adopts a significantly smaller size than its predecessor.


Of course, the SmartThings feature is still there. The group's IoT (Internet of Things) platform is compatible with Android and iOS and with several hundred devices from other brands (Arlo-type surveillance cameras, Amazon Echo or Google Home-type smart speakers, Philips Hue-type connected lights, connected lock…). Samsung Smart TVs are thus able to fit into the most modern interactive ecosystems with a major advantage, directly linked to their DNA, the possibility of displaying a great deal of information on their screen: the face of the person who has just rung at the front door, the contents of the Samsung Family Hub refrigerator, notifications from the robot vacuum cleaner or even from the washing machine when the cleaning or washing cycle is finished. The television thus becomes the preferred interface for accessing the functionalities offered by Smart Home equipment.


Availability announced for the month of April. Indicative prices: €1,999 for the Samsung TQ55S90C, €2,799 for the Samsung TQ65S90C and €3,999 for the Samsung TQ77S90C.

Reminder of the key characteristics of Samsung S90C TVs:

• 10-bit panel

• 144 Hz panel

• Ultra HD/4K panel

• QD Oled panel

• Processor: Neural Quantum Processor 4K

• Wide Color Gamut function

• UPnP (DLNA) multimedia gateway function

• eARC function

• Ultra Viewing Angle Technology function

• Game Motion Plus function

• VRR function

• ALLM (Auto Low Latency Mode) function

• 4K HFR 120 function

• AVA (Active Voice Amplifier) function

• OTS+ (Object Tracking Sound+) function

• Adaptive Picture function

• Tap View function

• Adaptive Sound+ function

• Super Ultra Wide Game View function

• Expert function Calibration

• Ultimate UHD Dimming Pro function

• Q-Symphony 3.0 function

• Quantum HDR Oled Plus function

• Expert Calibration function

• Game Bar 3.0 function

• HDR10 and HDR HLG compatibility

• Chromecast, Google Home, Google Assistant compatibility

• Dolby Digital Plus compatibility

• HDR10+ compatibility

• NTFS compatibility (via USB)

• Miracast compatibility

• HEVC compatibility

• Dolby Atmos compatibility

• Fransat compatibility

• Wi-Fi Direct compatibility

• Wi-Fi ac compatibility

• HDCP 2.3 compatibility

• HDR10+ Adaptive compatibility

• FreeSync Premium compatibility

• Bluetooth 5.2 compatibility

• Filmmaker Mode certification

• Outputs: 1 optical, 1-out 3.5 mm mini-Jack headset

• Inputs: 4 HDMI 2.1, one of which has the eARC function, two Fat32 and NTFS compatible USB Host ports, an Ethernet port plus a CI+ port and Canal Ready certification

• Tizen Smart TV multimedia

• SmartThings multimedia

• iTunes multimedia

• AirPlay 2 multimedia

• Amazon Alexa multimedia

• Google Assistant multimedia

• Multimedia Bixby 2

• Digital Butler multimedia

• Google Meet multimedia

• 2-screen Multiview multimedia

• Input Lag: 5.8 ms

• Bright peak: 1,500 nits

• Dual DVB-T2 tuner

• Dual DVB-S2 tuner

• Dual DVB-C2 tuner

• Sound section: 2.1

• Power: 40 W

• Other: Ambient Mode

• Energy label: F in SDR & G in HDR, G in SDR & HDR on the 55''

• Dimensions: 1,444.3 x 896.6 x 265 .9 mm (with stand)

• Weight: 23.1 kg (with stand)