Apple TV: 1 billion per year to conquer the cinema

The Apple TV+ streaming platform is seriously investing in its original productions and now even wants to be present in cinemas.

According to the latest indiscretions collected by Bloomberg, Apple plans to increase its annual budget to 1 billion dollars for the production of original films, and wishes to distribute them in cinemas around the world.

Republishing the theatrical experiences of Coda and cherry

In 2021, Apple had already tried it with a theatrical release for titles like Coda and Cherry, before they arrived on Apple TV+. Apparently the company wishes to generalize these attempts, in particular by giving more weight to its productions thanks to higher budgets. Purpose of the maneuver: to enhance the credibility of the Apple TV+ platform with Hollywood professionals, attract more subscribers, and create "cultural events".

Killers of the Flower Moon by Martin Scorsese, Argylle by Matthew Vaughn, and Napoleon by Ridley Scott

A few Apple TV+ titles are already set to hit theaters this year, including Martin Scorsese's Killers of the Flower Moon, Matthew Vaughn's Argylle, and Ridley Scott's Napoleon. They will stay in theaters for at least a month in parallel or before their release on Apple TV+.