The Whip Media consultancy surveyed 2,460 US Netflix subscribers in early May 2022, about the streaming platform's upcoming new, cheaper, ad-supported option.
For the moment, it's rather no
As a reminder, while Netflix was shouting loud and clear that there would never be any ads on its service, tough competition and a gloomy first quarter got the better of these beliefs. This new option, less expensive than the Essential subscription (currently €8.99), will aim to attract new subscribers.
But for current subscribers, this new rate does not seem attractive. Indeed, 72% of respondents say they will not switch to this option, and therefore they will not abandon their current subscription. Only 14% think there is a chance that they will be able to try this new rate. It remains to be seen how much the option - which could arrive at the end of the year - will attract new followers at Netflix.