According to Hub Entertainment Research, more and more American households have a Smart TV, surpassing the adoption of connected speakers and other smart devices.
USA, Smart TV in 76% of homes
Thus, 76% of households in the USA claim to have a connected television, compared to 70% last year. The majority of televisions -57%- are Smart TVs, a higher proportion than in 2020 with 45%.
It should be noted that for a long time most Smart TVs were used like normal TVs, with users plugging in external streaming devices and not using the built-in streaming capabilities. But that is also changing. 86% of equipped households use their Smart TV for streaming, up from 75% last year.
USA, equipping homes with connected speakers and Smart Home equipment
Finally, note that 52% of households are equipped with a connected speaker (Amazon Echo, Google Nest, etc.), and 48% have at least one smart home device such as a thermostat, a doorbell or a connected bulb.
