Hollywood is currently at a crossroads regarding the use of artificial intelligence (especially generative AI models) to assist content production. Disney, for example, dipped its toe into AI, before backing down for fear of negative reactions from the public.
James Cameron points out the danger of generative AI££££
Always at the forefront of technology to feed his love of special effects, director James Cameron (Avatar, Terminator, Titanic, etc.) has never hidden his enthusiasm for AI as a facilitator in the design of visual effects. However, he recently put a damper on this, evoking another aspect of AI that needs to be tamed before it all goes to pot: generative AI, or the spontaneous creation of content from simple text descriptions.
The word to James Cameron££££
"I don't see anything on the horizon that's bigger and more important for us right now than tackling this issue of generative AI," Cameron told Screen Daily. "It's crucial that we tame it and control it so that it remains an artistic tool and doesn't replace artists. The idea that this technology could potentially replace actors and the unique vision that each artist brings is terrifying." These new tools can do a lot of harm, because they can replace an actor or synthesize a deceased actor." He continued: "I want to learn it, I want to master it myself, and then use my own judgment to decide how to apply it to my personal art. It takes me four years to make an Avatar movie, so I imagine how great it would be if I could do it in three years, or even two."