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Samsung Galaxy Z Fold 8 and Flip 8: Thierry Henry, spearhead of the European campaign

After a first collaboration for the brand's televisions last spring, to celebrate the South Korean manufacturer's 20 years of leadership in the TV market (see our news item Samsung celebrates 20 years of TV leadership with Thierry Henry), Thierry Henry continues his partnership with Samsung. The former France and Arsenal striker becomes the official face of the European “Welcome to Foldables” campaign, intended to promote the very latest generation of the Asian manufacturer's foldable smartphones: the Samsung Galaxy Z Flip 8, Samsung Galaxy Z Fold 8 and the new Samsung Galaxy Z Fold 8 Ultra.

We no longer need to introduce the former French footballer. After having enjoyed his glory days at Arsenal and with Les Bleus, Thierry Henry is now pursuing a prolific career as a sports analyst. In this new Samsung-branded video campaign, the former number 12 of the French national team fervently extols the virtues of the three new folding devices in the catalog. The Suwon-based company's message is clear: each model adapts to a lifestyle and a very specific use.

 

Three foldables, three targeted uses Through various sketches, the Welcome to Foldables campaign illustrates the versatility of the range. The compact Samsung Galaxy Z Flip 8 is presented as the ideal everyday companion, particularly suited to snapping selfies on the fly thanks to its small size. For its part, the Samsung Galaxy Z Fold 8 deploys its large internal screen to allow Thierry Henry to enjoy football matches with total immersion while on the move. Finally, the ultra-powerful Samsung Galaxy Z Fold 8 Ultra is aimed at the most professional users, its immense display making multitasking work easier.

 

The choice of versatility A long-time user convinced by the brand's ecosystem, the former striker explains this partnership: “I have been using Samsung for a very long time, Thierry Henry said. I need versatile products capable of keeping up with my pace. The Galaxy Z series does exactly that. Each device is different, to accompany the different stages of our lives and careers. That is why it has to be Samsung”.

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