Last January, at CES 2025, accessory maker Genki showed off a full-size mockup of the Switch 2 console a few days before Nintendo officially unveiled it. The teasing company even opened reservations for accessories touted as compatible with the machine (pictured above).
Counterfeiting, unfair competition, false advertising…££££
For those familiar with the Japanese firm's litigious streak, it was only a matter of time before Nintendo responded to this affront. And on May 2, the Japanese video game giant filed a lawsuit against Genki, accusing the company of "counterfeiting, unfair competition, and false advertising." According to the lawsuit, Genki's use of the Nintendo trademark may mislead buyers who "could hold Nintendo liable for defects or poor quality in Genki products." Buyers may believe that these accessories are authorized by Nintendo, when in fact they are not. According to the gaming giant, Genki "is taking advantage of the trust and loyalty that Nintendo fans have in the Nintendo brand and name, thereby causing legally reprehensible harm." Nintendo is asking the court to force Genki to stop selling products with the Nintendo brand, as well as financial compensation for any damages suffered as a result of Genki's actions.
