The remake of the famous 1987 film Road House has been the subject of controversy over its release strategy. While the film was to be previewed at the SXSW Film & TV Festival, before being offered for streaming on March 21, its director Doug Liman announced that he would boycott the premiere of his own film. This follows extreme tension between Doug Liman, Jake Gyllenhaal and the producers on the one hand, and Amazon on the other, which refuses to offer a theatrical release to the film even though the results of the test screenings are laudatory. .
Road House, a predicted success££££
And the director clarified: “We have made Road House a resounding success to come. Road House is rated higher at the box office than my biggest hit, Mr. & Mrs. Smith. It performed better than Memory in the Skin, which spawned four sequels. I was told the press feedback was Amazon's best since they bought MGM. Road House also has a strong connection to the UFC, which has a huge loyal fan base, and has already garnered over 1.5 billion impressions on social media while marketing for the film hasn't even been finalized yet. begin ".
Doug Liman drops the punches££££
He goes on to highlight the courage of Christopher Nolan and Tom Cruise, insisting that the results of their films being released in theaters prove that audiences are still there. And clarifies that he is not an opponent of streaming: “I am not opposed to streaming. I made one of Amazon's first original films for streaming, and during the pandemic I sold a streaming film to Warner Bros. I'm making Instigators for Apple. But I'm opposed to Amazon ruining MGM's theatrical release strategy. Amazon asked me and the film community to trust and believe them when they publicly claimed to support movie theaters, then turned around and are using Road House to sell devices plumbing”. Before concluding with a concise statement: “The reality is that there is perhaps no “human villain” in this story, it may simply be an Amazon computer algorithm”. Sic!
Source: Deadline
