The progress of AI is such that the limits of (re)creation are pushed further and further. Latest major project currently in the final phase of development, based on an idea by Julie Veille, bringing the singer Édith Piaf back to life 60 years after her death through a 90-minute animated biopic produced by biopic Warner Music, in association with the executors of her will by Edith Piaf, Catherine Glavas and Christie Laume. The film will simply be called Edith.
Édith by Édith
Étange docu-biopic, a priori, that this Edith which should take place in Paris and New York from the 1920s to the 60s, and tell “hitherto unknown aspects of her life”. A hybrid film with a facsimile of Piaf telling her own story, mixing archive images, extracts from stage and television performances, personal images and interviews. Behind this work which poses a thousand questions, the production company Seriously Happy, in charge in particular of bringing “sounds” back to life, some of which date back more than 80 years.
Giving color back to a major artist
Direct access to younger generations for the project teams: “we will be able to show the true side of Edith: her joyful personality, her humor and her unwavering spirit”. And Alain Veille, CEO of Warner Music France, concludes: “Édith is one of the greatest French artists of all time and she is still a source of pride for the French. It’s a very delicate balancing act when it comes to combining new technology with heritage artists, and it was imperative for us to work closely with Edith’s estate.”