In its latest announcement of quarterly results (quarter ended September 30, 2023), Apple declares that its Services division reached revenue of $22.3 billion, the best quarter ever for this sector , beating the record set during the previous quarter (20.9 billion).
Apple Services, recurring source of income for the Cupertino company
As a reminder, the Services division includes activities such as App Store, Mac App Store, Apple Music, Apple Pay, Apple TV+, Apple Arcade and Apple News+. A smart strategy on the part of Apple, since iPhones, iPads and other devices cannot be renewed and sold endlessly, where a subscription to a service represents a recurring source of income, especially given the installed base of brand users (more than two billion active devices). Illustration: Statista