We already knew it and the latest figures from the firm Counterpoint confirm it, the smartphone did not have its best year in 2022, seeing global sales fall by 12% compared to 2021. However, the premium segment -mobiles displayed above $600 - was up 1%.
75% of the 2022 premium smartphone market goes to Apple and its iPhones…
Thus, the most expensive models accounted for 55% of world market sales, the highest proportion ever achieved in this segment. Naturally, Apple dominates this price category both in 2022… and in all previous years. The brand is thus experiencing 6% growth in the premium smartphone sector, capturing 75% of this market (see our news 8 iPhone in the Top 10 of 2022). Apple is thus benefiting from the decline in sales of Huawei in China. Samsung lags behind with 16% of the market, down 5% from 2021.
