While Xiaomi is known for its smartphones, the Chinese manufacturer is present in many technological segments, including electric vehicles with its subsidiary Xiaomi EV. And any good car manufacturer knows how much the famous video game Gran Turismo on PlayStation is a dream showcase to exhibit its models by literally putting them in the hands of the public.
The word to Kazunori Yamauchi, creator of Gran Turismo££££
Thus, Xiaomi and the Polyphony Digital studio -developer of Gran Turismo- announce a partnership illustrated by the arrival of the high-end electric car Xiaomi SU7 Ultra in the game Gran Turismo 7 on PlayStation 4 and PlayStation 5. The first Xiaomi model that players can drive virtually, and perhaps not the last.
"We are delighted to enter into this partnership with Xiaomi. The Chinese automotive industry has been rapidly advancing, and Xiaomi, a newly established player in the automotive sector, has already created an exceptional vehicle, the Xiaomi SU7, as a core element of its comprehensive smart ecosystem, which spans from smartphones to wearables to home appliances,” said Gran Turismo creator Kazunori Yamauchi. “Furthermore, the Xiaomi SU7 Ultra prototype shattered conventional performance standards at the Nürburgring. Seeing these achievements, I am deeply moved by Xiaomi’s courage, curiosity, passion, and tireless dedication to achieve such goals. This spirit deeply resonates with Gran Turismo and the philosophy of Polyphony Digital.”
Lei Jun, CEO of Xiaomi Group, says££££
“We deeply share Mr. Yamauchi’s visionary philosophy of building a better world through technology,” added Lei Jun, CEO of Xiaomi Group. This philosophy aligns perfectly with Xiaomi's mission to empower everyone with a better life through accessible and innovative technology. Our shared values paved the way for this collaboration. Gran Turismo's global reputation for uncompromising quality and experience makes us particularly honored by the inclusion of the Xiaomi SU7 Ultra. We look forward to introducing more Gran Turismo players and automotive enthusiasts to the capabilities of high-performance smart EVs like ours."
