After a breathtaking 9-minute behind-the-scenes video of a motorbike stunt filmed in Norway, Paramount pulls out the killer poster.
The crazy vertical
And it is so successful in its purity (no need for a close-up of Tom Cruise or a myriad of characters artificially glued to each other) and its verticality (a parachute jump, an unmanned motorcycle , everything is said), that we would like to stop there. That it not be followed by other posters blurring the message, for lack of being able to decide and display a strong bias.
A superb “teaser poster”, then. Before others -no doubt…- and the release of the film in France on July 12th.