Streaming still growing in 2022

In 2022, the return to “almost normal” life did not stem the craze for streaming.

While many experts explained that in the aftermath of the Covid-19 pandemic, demand for streaming services would drop mechanically, the 2022 figures compiled by Variety prove the opposite.

169.4 billion minutes

Indeed, the resumption of cinema exhibition in many countries and a return to almost normal life (reopening of performance halls, restaurants, etc.) have not stemmed the growth of SVOD.

State of Play's annual report, which compares figures for February 2022 with those of the past year, revealed that the time spent consuming streaming in the United States alone has jumped 18%. The report specifies that the weekly time spent consuming streaming in 2022 is 169.4 billion minutes compared to 143.2 last year at the same period.

4 or more streaming services

The report also mentions that streaming represents 29% of household consumption in front of their television, against 26.4% in front of a traditional TV programme. Another interesting figure reveals that 35% of Americans now pay for four or more streaming services, up from just 11% in 2019.

The other side of the coin, and there is one, is that with such an abundance of program offers, nearly half of the streaming consumers surveyed say they are overwhelmed and can no longer find "the" program she wants to watch. And all users request a bundled streaming service. But readers don't worry, we're also here to sort it out for you.