Streaming forecasts: Smart TV at the top and leak of subscribers

How are the habits of video streaming users shaping up for the year just started?

According to figures from Park Associates, in the third quarter of 2021 among American Internet users subscribing to a broadband offer, 27% use a Samsung Smart TV (Tizen) as their main video viewing device.

Over to Eric Sorensen of Park Associates

“More changes are coming to the video entertainment market in 2022,” says Eric Sorensen of Park Associates. Smart TV will cement its status as the default streaming platform in homes.” He also adds that service and content providers will adjust their operating models to accommodate a higher level of subscription cancellations than in previous years.

Streaming market, Churn on the rise

The cancellation rate (churn) for SVOD services reached 45% in 2021, 5.5% more than the previous year. If customers stay on the service(s) they prefer, at the same time they switch from one service to another, pay for a program they want to see and then cancel their subscription once the viewing is over .