Founded in France 130 years ago, the Thomson TV brand was at the forefront of the consumer electronics market for a long time before fading in the face of offensives from Japanese, then Korean, and finally Chinese players. In 2023, the brand was taken over by Khaled Debs (see photo below), head of the company StreamView based in Vienna, Austria, with the ambition of re-establishing the brand in European countries. His credo? To offer the best in audio-video innovation to guide the consumer towards "the right choice at the right price."
In the spring of 2023, during an event led by two former Samsung Electronics employees - Stéphane Cotte, who served as vice president of the electronics division, and Alexis Rolin, as TV and audio marketing director - a range of around forty references was unveiled to the press and resellers/distributors. The adventure was launched.
Thomson, already a must in Europe££££
Almost twenty-four months later, the Thomson brand is listed almost everywhere in France (the Leclerc stores are still missing) and the brand claims a 5% volume market share. In February, for example, Thomson was in fifth position in the French TV market, tied with Philips. In terms of value this time, Thomson announces that it is the leader in the 24" TV segment, leader in the Full HD TV segment, leader in the HD Ready TV segment and 3rd in the 32-inch TV category. Still in terms of figures, Thomson represents 8% of TV sales on the internet and around a hundred Thomson Go TV models are sold every week (see our news Thomson Go TV 32", on wheels and on battery). 24 months…
Thomson Electronic, new products galore££££
The event at the Vienna Opera was therefore an opportunity for Thomson Electronic to take stock of its activity but also to present its new TV series and its Go range including televisions, video projectors and Google TV dongle. The latter, called Thomson Go Cast 150 (see photo below), is the worthy successor to the Thomson Google TV boxes (click on the following reference to discover our complete test of the Thomson Box 240G). It comes in the form of a [abc]USB[/abc] key that is easy to take everywhere with you, like the late Chromecast key signed by Google. For its part, the Thomson Go TV range will soon expand with the Thomson Go Plus series in 27" and 32 inches. These benefit from a touch screen, a very accomplished finish, the stand integrates for example a woofer for a much more satisfactory bass rendering (see second photo below, left).
But Thomson sees further and the brand took advantage of its conference in Vienna to announce its arrival on the market of nomadic and portable video projectors with two references, respectively the Thomson Go Project Vega of LED obedience (image up to 100", 600 lumens and battery offering 90 minutes of autonomy, see photo below) and the Thomson Go Project Sirius (compact short throw model) structured from a triple laser light source. Both include Google TV to offer a multitude of content, on the simple condition of having internet access.
To return to the classic TV range, faithful to its philosophy, Thomson keeps in its catalog a wide selection of TVs from the 2024 range which will be completed next fall (detailed presentation planned at the next IFA show in Berlin) by a QLED series (QG5C15), a Mini LED series (MG7C15, see photo below) and even an Oled series (OG8S24), but the latter should not see the light of day in France.
See you in a few months, at the IFA show in Berlin at the start of the school year, to find out in detail the upcoming additions to the Thomson TV range and their specifications. In addition to returning to the Thomson Go range.