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Samsung Ads: Ad-supported streaming is becoming the new standard

25.06.2026 • 09h59
According to the latest report published by the advertising division of the Korean manufacturer, the video-on-demand landscape is undergoing a historic shift. Driven by the introduction of hybrid offerings from industry giants and the growing success of connected TVs, viewers are now overwhelmingly favoring ad-supported subscriptions and free-to-air channels (Fast). This revolution in viewing habits is reshaping the home entertainment economy.
Samsung's advertising division, Samsung Ads, recently released its latest report on connected TVs, which examines the evolution of video streaming in homes. More and more video streaming subscribers are opting for ad-supported options. The report also reveals that ad-supported models are becoming the norm for users. 75% of video viewing time is for ad-supported services. 85% of households with Samsung TVs have at least one ad-supported streaming app, and ad-free streaming has declined by 57% since 2022, the year Netflix and Disney+ introduced their ad-supported options. The report also indicates that Fast, or free ad-supported services, are gaining ground. Viewers therefore consider the advertisements broadcast on Fast services to be as relevant as those on paid platforms, but less disruptive to the viewing experience.
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