Menu

Picture

Thomson: StreamView and established extend their partnership until 2040

StreamView GmbH and established have announced the extension of their strategic partnership around the Thomson brand, with a licensing agreement now extended until 2040. This decision confirms the commitment of both companies to a long-term strategy and to continue their investments in the home entertainment sector.
Since the start of their cooperation in 2023, the Vienna-based Austrian company StreamView has significantly strengthened Thomson's presence in the EMEA region (Europe, Middle East, and Africa). The brand has established itself in distribution thanks to a comprehensive range of Smart TVs, streaming devices, projectors, and monitors, which have become recognized solutions for both consumer and professional markets. Thomson, an extensive presence in over 45 markets. Today, Thomson is present in over 45 markets across three continents. Over the past three years, more than 2.5 million devices have been sold. Some national performances stand out, such as a market share of 16.8% in Finland and approximately 5% in France. According to GfK data, Thomson is now among the fastest-growing TV brands in Europe. Objective: To continue international expansion. With this license renewal until 2040, StreamView and established intend to consolidate the current momentum and continue Thomson's international expansion. The two partners affirm their shared ambition: to firmly establish the brand as a major player in home entertainment. Hall O'Donnell, Managing Director of established, explains: "StreamView has proven to be a highly competent and reliable partner in supporting Thomson's growth in the EMEA region. Their ability to meet the needs of retailers with products aligned with consumer expectations, supported by effective marketing activations, has been instrumental in the brand's expansion. This continued collaboration will further strengthen Thomson's position and support its long-term international growth." Khaled Debs, Managing Director of StreamView GmbH, had this to say: “We are proud to continue building the future of the Thomson brand alongside Established. The momentum we have created in recent years is just the beginning, and we are excited to accelerate the brand's growth and innovation in the years to come.”
image