According to a recent report by PQ Media (still not laughing, thank you), global media consumption (digital and traditional combined) was 57.2 hours per week in 2024, an increase of 2.4% compared to the previous year.
2024-2029, a period of ups and downs for the attractiveness of media££££
This growth is explained by elections in 15 of the 20 largest markets, as well as the Paris 2024 Olympic Games. In 2025, a decrease of 0.3% is expected, the first decline since the 2009 crisis, showing that media consumption has reached a saturation point due to the peak penetration of digital devices in the most important developed markets. The analysis for the 2024-2029 period shows that media consumption is expected to increase during election years, as well as during major sporting events such as the Olympic Games or the FIFA World Cup. In addition, declines would be observed during "off" years, without elections or major sporting events.
A word from Patrick Quinn, CEO of PQ Media££££
"The decline in media consumption in 2025 is also explained by the expected slowdown in spending on devices and content, as consumers around the world tighten their overall budgets due to expected inflation and a possible recession caused by the tariff wars unleashed by the new Trump administration in the United States," explains Patrick Quinn, CEO of PQ Media. However, this decline will be short-lived, as a recovery is expected in 2026, the year when more than a dozen major countries will hold elections, the Winter Olympics will be held in Italy, and the FIFA World Cup will be co-hosted by the United States, Mexico, and Canada.
