Each year, Fortune magazine surveys a selection of professionals to establish the list of the most admired companies in the world. And this year - for the 17th consecutive year - Apple once again places itself at the top of a ranking comprising more than 30 elected officials.
Apple leads on all evaluation criteria££££
In total, more than 3,700 directors, presidents and analysts were surveyed, each selecting the 10 companies they admire most, among the best in the previous year's ranking. In second place behind Apple is Microsoft, followed by Amazon in third. The companies were classified according to several key criteria such as innovation, quality of management, social responsibility, use of company assets, quality of products and services and overall competitiveness. Apple came first in all categories.
As a reminder, Apple was also considered last year as the most innovative company by the Boston Consulting Group.