The Simon-Kucher consultancy recently surveyed over 12,000 [abc]streaming[/abc] video users across 11 countries, finding that 42% believe they are paying too much for their subscriptions.
Streaming offer, a large third of subscribers plan to cancel one of their services within 12 months££££
35% of respondents say they plan to cancel one of their services within the next 12 months, and 48% of these future "unsubscribers" admit they would prefer to switch to a cheaper, ad-supported option rather than cancel. Another finding from this survey is that around 30% of users find live programs (sports, concerts, news, etc.) "very attractive." Furthermore, bundled services (particularly from access providers) are increasingly popular, with 51% of respondents turning to these offerings rather than individual platforms.
Social networks, the main competitors of SVOD platforms££££
Finally, 37% of users admit that TikTok, Instagram and YouTube are taking up time previously spent on video streaming platforms. This trend is more pronounced among those under 40, 49% of whom consider these sites as alternatives to streaming services. In some countries where the consumption of dematerialized content is king, such as India or Singapore, these figures reach 72% and 56% respectively.
