According to the latest figures from Counterpoint Research, worldwide smartphone sales in the second quarter of 2023 declined by 8% compared to the same period last year, and by 5% compared to the previous quarter. Namely, this is the eighth consecutive quarter of decline for the smartphone market.
How to explain the significant decline of the smartphone market?
Among the reasons for this decline, in bulk: consumers take longer to replace their old model, innovations between manufacturers are all alike, and the refurbished smartphone market is increasingly mature and therefore attractive.
Samsung and Apple still leaders
With a market share of 22%, the leader in the second quarter is Samsung thanks to its Galaxy A series. Next comes Apple with 17%, the brand's largest market share for a second quarter, a period nevertheless known as very quiet for mobile sales. Speaking of Apple, the premium segment (over $600) is resisting the decline: it is the only one to grow this quarter, its market share even representing a record for a second quarter.