Nice start for Ted Lasso season 3: 60% more for the 1st episode

Ted Lasso's third season premiere did even better than Season 2, though that's still not enough to keep viewers on Apple TV+.

The third season of the incredible series Ted Lasso (we love it…) resumed on March 15 on Apple TV+, and according to the analysis firm Samba TV, this first episode attracted 870,000 American households on the first four days of broadcast. This is an increase of 60% compared to the same episode of season 2 which, for its part, brought together 544,000 households during this same period. Note, a stronger penetration in the 25-34 age group.

A little ride for Ted and then go

However, even if the series is successful, it is not enough to keep viewers on Apple TV+, who leave the service immediately after watching an episode. According to Samba TV, in the second half of 2022, Ted Lasso was the most-watched series on Apple TV+ by audiences who only come to the service to watch a single program. A trend mentioned in one of our recent news. Source: Mediaplaynews