Password sharing, “all good” for Netflix

New estimates on the impact of the new Netflix subscription offer, cheaper and interrupted by advertisements.

As you know, Netflix has decided to tighten the screws on password sharing, i.e. the practice of giving free access to your Netflix account to someone who does not live under your roof.

Netflix, fight against password sharing and rising turnover?

Among one of the company's initiatives, a feature allowing you to add an additional member to your account via additional payment is already deployed in Canada, New Zealand, Portugal and Spain. According to estimates by the investment firm Loop Capital Markets, based on a survey of 500 subscribers, this new feature will be good for Netflix's turnover. The latter would thus increase by 3%, while the number of subscribers would increase by 19%, which would lead to an increase of 27% in average turnover per user. Source: Media Play News