Parents and children in front of screens, growing together

The proliferation of screens is often perceived as a scourge for children, but fortunately parents are increasingly accompanying them in their viewing.

The strategy and creative agency Kids Industries recently conducted a study of 5,000 families across 10 countries on six continents, a total of more than 20,000 people.

Children know how to use a smartphone but not tie their shoes…

It shows that each family has an average of 6.1 devices for viewing content, including 3.1 for each child. In addition, each household subscribes on average to more than 5 television services. The study fortunately shows that the time spent watching content as a family has increased considerably. In 2019, 74% of parents claimed to watch a program with their children at least once a month. In 2023, 73% watch content with their children at least half the time. Reassuring, knowing that the study also says that 89% of children aged 3 to 5 know how to use a smartphone while only 14% know how to tie their laces. Source: Advanced Television