According to a recent study by Juniper Research, the adult virtual reality (VR) content market will grow from $ 716 million in 2021 to $ 19 billion in 2026. It will then represent 22% of the value of the total digital adult market .
Adult content and virtual reality by subscription
Subscription services in particular will generate revenue from VR content, benefiting from the growth in the installed base of VR headsets. The adoption of helmets will mainly be driven by “normal” uses such as video games or movies. At the same time, the number of users of adult VR content is expected to increase by 2,800% over the next five years. 97% of revenue in this market is expected to come from subscription services.
Adult VR content, specialist story
The United States will be a key market for adult VR content, representing 33% of global spending by 2026. Finally, Juniper recommends that adult content platforms such as Pornhub and XVideos join forces with specialists in the distribution of VR content to diversify their catalog and ensure new inflows of money.