According to the consulting company BearingPoint, 61% of French households subscribed to at least one SVOD service as of January 2022, i.e. 9% better than in January 2020.
French households and subscriptions to streaming services
This growth was mainly driven by Netflix, installed in 61% of subscriber households (4% better than two years ago), but also Amazon Prime Video (43% of subscriber households and 10% growth), and Disney+ (22% and +6%). It should be noted that the French streaming platform Salto is present in 5% of subscriber households, which is 4% better than two years ago.
2,1 streaming services on average per French household
On average, French households subscribe to 2.1 streaming services. Thus 87% of Disney+ subscribers are also on Netflix, and this figure is 72% for Amazon Prime Video subscribers. The youngest are those who accumulate more subscriptions, and therefore spend an average of €43.60 per month. It should also be noted that 36% of respondents admit to adopting the practice of "password sharing", Netflix's new enemy.
