Microsoft Copilot: end of the road for the AI assistant on LG and Samsung connected TVs

LG has recently let the cat out of the bag by displaying a pop-up notification directly on the webOS interface of its TVs. A terse but unmistakably clear message warned viewers: Microsoft has decided to end support for the Copilot feature across all connected TVs. The actual shutdown of the service is officially scheduled for December 1, 2026.

 

Copilot, a virtual companion that never found its audience Originally designed as a smart assistant capable of responding to contextual requests based on what is shown on the screen, Copilot also allowed users to recommend movies and series or interact conversationally. Integrated by default into these manufacturers' connected ecosystems, the tool was quickly criticized by the online community, with many users blaming its forced installation and its lack of practical usefulness in the living room.

 

 

Copilot, a strategic shift toward B2B and productivity This backpedaling is part of a broader shift in Microsoft's strategy. The Redmond firm is gradually abandoning the “personal digital companion” approach to focus its massive investments on productivity and professional uses. This is evidenced by the recent merger between consumer apps and Microsoft 365 versions of Copilot, as well as the gradual disengagement from several variants focused on entertainment or consumer shortcuts.

 

Copilot service on LG and Samsung TVs will end precisely on December 1, 2026. The apps and shortcuts present on the interfaces will stop working on that date, without affecting the overall operation of the TVs concerned, with the assistant still remaining accessible on PCs, tablets and smartphones.