Why bother putting a little love and thought into choosing Christmas gifts, when you can simply ask artificial intelligence? An ease that few people have turned to, fortunately, reveals a recent survey conducted by OnePoll on behalf of online advertiser Ozone.
Gen Z the most into AI for Christmas gifts
Thus, in the United Kingdom only 8% of consumers admit that AI will be their main influence in choosing Christmas gifts. A figure that rises to 17% for Gen Z, meaning people born between 1997 and 2012.
These results show that there is still a disconnect between the prominence of AI in advertising and the role of consumers when it comes to making decisions. When asked which source they trust for their Christmas purchases, only 4% choose AI tools compared with 27% for professional publishers, and 6% for influencers.
Professional publisher content performs even better among Gen Y (born between 1981 and 1996), who trust it at 34%.