Premium TV market: 9.3% increase expected in 2027 amid declining overall sales

The premium segment, defined by Omdia as comprising televisions whose average selling price exceeds the $1,000 mark, is therefore set to grow next year. This expected growth of +9.3% year on year contrasts sharply with forecasts for the global market as a whole, which is expected to record a slight decline of -1% over the same period. Unsurprisingly, North America is expected to play the role of locomotive, with shipments of premium models estimated to rise by +21.9% in 2027. These figures, taken from the firm’s forecasting database, highlight the increasingly crucial importance of premium televisions in the strategy of the various manufacturers.

 

Rising costs: entry-level models under pressure The rising cost of components and the memory shortage are weighing heavily on manufacturers’ margins, especially on entry-level models. To illustrate the situation, Omdia specifies that for a 65'' (165 cm) [abc]LCD[/abc] television sold for around $300, an increase of a few dollars in memory cost is enough to threaten the brand’s profitability or force an increase in the final selling price. By contrast, premium models offer much greater room to absorb the rise in component prices, which ultimately represent only a tiny portion of their final price. Faced with these supply constraints, major companies are therefore logically allocating their resources as a priority to high-end models in order to preserve profitability.

 

Patrick Horner, Omdia researcher, has the floor “Component supply constraints directly influence television manufacturers’ product strategies,” explains Patrick Horner, head of research on consumer televisions at Omdia. “The rise in memory prices is putting additional pressure on low-margin models, encouraging brands to prioritize premium televisions. Display innovations such as [abc]RGB[/abc] [abc]LED[/abc] backlighting support this strategy by giving consumers a much clearer reason to replace their equipment.”

 

RGB LED backlighting, the market leader of the future in 2030 Technological innovation is naturally accompanying this shift toward the high end. Manufacturers are accelerating the rollout of RGB LED backlighting architectures, offering dramatic improvements in color volume, [abc]Local Dimming[/abc] accuracy and peak brightness to justify higher prices. Omdia therefore forecasts that RGB LED backlighting will account for no less than 49% of global revenues in the premium TV segment by 2030. By comparison, LCD televisions using so-called “conventional” backlighting are expected to account for only 2% of revenues in that same premium segment by that date. A true technological shift is therefore underway.

 

The full study (Omdia 2Q26 TV Sets Forecast Database) is already available to professionals in the consumer electronics sector.