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LG Display cuts production costs on OLED TVs to compete with Mini LED RGB.
21.11.2025 • 09h27
The battle for leadership in the premium TV market is intensifying. Korean companies LG and Samsung are betting on OLED technology, the former significantly more than the latter, while Chinese manufacturers Hisense and TCL are highlighting Mini LED RGB, a variation of LCD. The ambition of the Chinese players is to chip away at the market share of their South Korean counterparts.
According to the latest industry data from the display sector, the cost of a 65" LG Display White OLED panel in 2025 will be less than $500, compared to nearly $1,000 in 2020. LG Display is determined to counter Mini LED RGB. This dramatic price drop is made possible by continuous improvements in production line yields, a cost reduction of approximately 30% in one year by LG Display, and various technological innovations, such as a new DDI circuit (Display Driver IC, or electronic chip for driving the pixels of a screen). Meanwhile, Mini LED RGB panels are priced roughly the same, between $400 and $600 depending on the size (up to 75"), with the advantage still being significant. in their favor on very large screen sizes. Other factors explaining the still high prices for Mini LED RGB include significant manufacturing complexity (backlighting with a very large number of LEDs to arrange, with a risk of defects) and still low production yields due to the recent start-up of manufacturing lines. OLED TV Market: The Mini LED Threat Still Very Present. With prices now more competitive, OLED, which has suffered from the emergence of Mini LED TVs in recent years, seems better equipped to withstand the Mini LED RGB process. It remains to be seen whether the latter will expand within the 2026 TV ranges, as planned by Hisense or Sony, for example, and at what price. At the same time, the "simple" Mini LED technology remains a latent threat to OLED, as evidenced by the prices observed on very large screen sizes this Black Friday 2025 (click to discover the offers selected by the AVcesar editorial team), giving consumers the choice between a 75" OLED or a 98" Mini LED for a roughly comparable price, if not one that actually favors Mini LED.