Prime Video sued (again)

The introduction of advertising on Prime Video in 2024 was naturally not well received, to the point that users in the United States joined forces last year to launch a class-action lawsuit against the platform, accusing it of an unfair price increase. Justice: Prime Video wins in the United States, loses in Germany. Indeed, continuing to enjoy the service without advertising (in its original form) requires paying extra. An unfair increase according to the plaintiffs, but not according to this federal judge in Washington who dismissed the lawsuit, arguing that this new system is more of an alteration to the subscription than a price increase. Okay. 1-0 for Amazon. But the battle continues, this time in Germany, where more than 200,000 subscribers joined a new class-action lawsuit last year, with an apparently positive outcome—against Prime Video—delivered by a court in Munich in December 2025. Ramona Pop, a board member of the German Consumer Association (Verbraucherzentrale Bundesverband), explains: “This is a very important decision. It shows that the additional ads on Amazon Prime Video could not have been introduced without the consent of the consumers concerned.” According to the consumer center, subscribers are still entitled to the ad-free option at no extra cost,” said Ramona Pop, a board member of the, take a deep breath, Verbraucherzentrale Bundesverband (German Consumers' Association). The plaintiffs have their say. The plaintiffs are demanding that Prime Video reimburse all subscribers the extra €2.99 (per month) they paid to enjoy their ad-free service. And another lawsuit could cost Amazon more than €1.8 billion, as it demands that all profits earned from those ads be refunded. Naturally, Amazon has appealed all the rulings against it.