Netflix, 30% of streaming uses AV1

Along with YouTube, Netflix is one of the leading platforms to adopt the AV1 codec (compression/decompression algorithm) for streaming its content. Netflix explains: “Since entering the streaming industry in 2007, Netflix has primarily relied on the H.264/AVC format for streaming,” the company recently stated in a technical publication. “However, we quickly recognized that a modern, open codec would benefit not only Netflix, but the entire media industry.” They added: “Today, the AV1 codec accounts for approximately 30% of all streaming on Netflix, making it our second most used codec, and it is rapidly on its way to becoming number one.” The results were considerable. According to Netflix's tests, the quality of AV1 streams is superior to that of MPEG4 AVC and HEVC, with a third less bandwidth consumption and 45% fewer interruptions. Over the past five years (2021-2025), 88% of large-screen or screen-related devices, including TVs, set-top boxes, and streaming sticks, that have undergone Netflix certification have supported the AV1 codec, with the vast majority offering full 4K compatibility at 60 frames per second. Notably, since 2023, almost all the devices we've received for certification are AV1 compatible,” adds Netflix. Is AV2 already on the horizon? The company is even considering using AV1 for live streaming of sporting events and for cloud gaming, in order to offer a high-quality, low-latency gaming experience on a wide range of devices. As for AV2, Netflix mentions that it's the future of streaming, even though the platform is currently focused on the present, namely AV1.