According to David Hsieh, global growth in the TV market in terms of units will be close to zero in 2025. The Chinese market, historically the leader in terms of sales, is experiencing a marked decline: 55 million units sold on average in previous years compared to only around 40 million this year. Only a few regions such as Latin America (led by Mexico) and India are still showing positive dynamics.
Stable sales, but ever larger screens££££
On the other hand, the trend is clear: consumers are increasingly opting for larger sizes. For the first time, 50" (127 cm) and larger TVs represent more than 50% of global sales. A historic shift, driven by falling panel prices. And David Hsieh explains the current stagnation in sales by the evolution of consumer habits, increasingly focused on mobile content and computer monitors.
Another factor linked to the increase in screen diagonals is the entry into the race for large screen sizes by almost all market players, as evidenced by LG, which, in 2025, is offering a 100" LCD TV (100QNED85) and plans to go beyond 100" in 2026.
TV market, growth driven by total screen area££££
David Hsieh pointed out that the TV market is now growing by size jumps every 3 to 4 years. While the total area sold was 40 million m² at the end of the 2000s, it is expected to exceed 200 million m² in 2026, reaching 230 million m² in the 2030s.
While the television market now seems mature in terms of volume, it is reinventing itself in terms of size. Large diagonals are becoming the norm and all brands are present in the XXL size segment.
