In 2023, the turnover generated by the iPhone division saw a drop of $5 billion compared to 2022, and this trend should continue according to analysts at Barclays bank. In particular, the lack of innovations that the iPhone 16 range will bring compared to the current iPhone 15s.
Barclays bank forecasts lower revenue with iPhone 16££££
In a note to investors, Barclays explains that the results of the iPhone 15 are disappointing, and that the iPhone 16 will not benefit from improvements that will allow it to turn the tide. Barclays was already making negative predictions before the release of the iPhone 15, in particular because of the price increase for the Pro models which was then anticipated. Source: Apple Insider
