According to "people familiar with Spotify's projects" (source: Bloomberg) the music streaming platform is studying the possibility of offering entire video clips to accompany the music tracks already available.
Spotify looking for partners to launch the music video feature
For the moment, Spotify is looking for partners to implement this function, which is not yet in the test phase. Probable reason for this orientation towards video, fierce competition from platforms like YouTube or TikTok, also used as music services even if it is not their primary function.
