Marketing firm Publishers Clearing House recently surveyed more than 16,000 adults about video streaming. In particular, it shows that, in the 18-44 age group, 54% of respondents admit to having subscribed to a platform only to see a specific film, exclusive to the service.
Cinema still privileged but more and more “challenged” by streaming services
In the upper age bracket - over 44 - the proportion remains high since 40% of them have also subscribed for this simple reason. The study also asked how viewers prefer to watch films: 32% of respondents prefer to see films at the cinema, 27% prefer to do so in streaming without advertising, 18% with advertisements, and 2% for free… via piracy ( see illustration above). Source: Media Play News