iPhone champion of the market, thank you 5G

Despite a smartphone market that continued to decline in the third quarter, Apple remains the leader in terms of sales.

According to the latest figures from Counterpoint Research, global smartphone sales fell 3% in the third quarter of 2022 compared to the same period last year. Worse still for distribution - less 12% - compensated however by an average selling price which increased by 10%. This increase is notably due to 5G models which represent 46% of the distribution this quarter, a new record.

5G, Top 3 smartphone brands

Apple remains the leader this third quarter of 2022, with 42% of total global sales, a jump from 37.1% for the same period in 2021. The release of the iPhone 14 is obviously not unrelated to this result. Second, Samsung represents 18.3% of global sales, slightly below the 18.5% posted last year. Xiaomi is third with 8.3%, a result a bit better than in 2021 with 7.8%.

Welcome to Harmeet Singh Walia from Counterpoint Research

“At more than $80 billion, the contribution of 5G models reached a record 80% of global smartphone market sales for the third quarter of 2022, compared to 69% last year, explains Harmeet Singh Walia of Counterpoint Research . During the same period, the share of LTE mobiles (Editor's note: 4G) fell by 10% to reach 19 billion. This shift from 4G to 5G is led by Apple, which accounts for more than half of 5G revenue while 95% of its mobiles are 5G. »