JBL Second Chance, secondhand by JBL

The JBL audio brand is launching a platform dedicated to the brand so that everyone can resell their electronic products and buy certified pre-owned products. That's a good idea!

Together with Greenkover, JBL launches JBL Second Chance, a platform to boost the second-hand market, but also good news for the planet.

JBL Second Chance, receive more than your selling price


A first for the brand, making it possible to resell its unused products or buy new ones at reduced prices. Also note the availability of JBL exhibition products (therefore less expensive), tested, guaranteed and labeled “JBL Second Chance”. But the most incredible, and the most interesting, concerns the increase in the sum obtained by a seller, approximately 20% in addition to the displayed price, fionance by the brand. Better than Le bon coin or Vinted, right? So everyone is a winner, seller and buyer. And JBL in all this? The brand also benefits from its system by building user loyalty.

The word to Olivier Baharian, Marketing Director Harman France

"As the French leader in the portable speaker market, a platform dedicated to the brand to give a second life to our display products and allow our users to participate in a circular economy model seemed necessary to us, declares Olivier Baharian, Marketing Director Harman France. We are proud to be the first player in the industry to launch this service exclusively on the French market, and thus to contribute to a more sustainable future! ”.