IFA 22 > Philips OLED937 Oled TV, new P5 Gen6 Dual Engine, Ambilight 4 sides, Android TV 11 and B&W 5.1.2 soundbar

Philips announces its new premium Oled TV series with 65'' (165 cm) and 77'' (196 cm) models bringing together all the manufacturer's know-how, the Philips OLED937.

The latter, like the Philips OLED935 it replaces, therefore has two references, the Philips 65OLED937 and Philip 77OLED937.

What's new for the Philips OLED937?

The novelties compared to last year's references, the Philips OLED936 TVs, are numerous. First, there is an Oled EX Royal panel with light performance around 30% higher than that of a conventional Oled panel (see our CES 22 news > New Oled EX TV panel by LG Display, 30% more brightness? ). As a reminder, this value is possible thanks to the insertion by LG Display of a heat sink to cool the organic diodes which otherwise would burn out under the effect of the heat given off by this strong luminosity. The Bowers & Wilkins soundbar is also evolving with a 5.1.2 configuration in 2022 (see below).

Philips OLED937, P5 Gen6 Dual Engine and Advanced HDR

Among the other new features related to the P5 Gen6 Dual Engine processor (processor made up of two chips to significantly increase its computing power and thus offer several new algorithms), we can also mention an optimization of the quality of HDR content, through a Tone Mapping algorithm operated image by image and not by scene, called Advanced HDR. Similarly, content mastered at 4,000 nits (and 10,000 nits but they are extremely rare) are no longer limited to a light peak of 300 nits, a figure well below the potential of OLED panels. FYI, Advanced HDR has three levels. Set to Minimum, the algorithm follows the standard enacted by UHDA (UHD Alliance) to strictly meet the wishes of the content creator. Set to Medium, the HDR is boosted almost to the limits of the panel while maintaining a relative balance compared to the original calibration. Set to Advanced, the dynamic range of the image is pushed to its maximum by fully exploiting the light peak delivered by the panel, for stunning rendering of HDR10/HDR10+ content.

Philips OLED937, P5 Gen6 Dual Engine and VRR Shadow Enhancement

Another element exclusive to the P5 Dual Engine processor is the VRR Shadow Enhancement function. The latter aims to correct the problem of the black level with the contents at the VRR oscillating between 48 Hz and 120 hertz. The gamma setting of current Oled panels is indeed optimized for a 120 Hz signal while many signals oscillate below, PC and console video games for example. As a result, the black level is also variable and causes very unpleasant flickering on the screen (very much more marked on an OLED panel compared to an LCD panel).

Philips P5 Dual Mode Processor

For the rest, we find a very low Input Lag, the management of Freesync Premium and G-Sync, two HDMI 2.1 connectors with a bandwidth of 48 Gbps, VRR (active from 48 Hz to 120 Hz therefore ), ALLM and Auto Game mode. Ditto for the AI Smart Bit Enhancement 2.0 function and aims to reduce the Banding phenomenon on SD images without loss of detail thanks to an internal 14-bit conversion (like the Super Bit Mapping process signed Sony). For its part, the AI Machine Learning Sharpness algorithm allows increased sharpness on only part of the image, the rest of the screen benefiting from separate parameters. This dynamic image management guarantees optimal overall quality. For its part, the Improved Perfect Natural Reality mode is still present: Philips announces natural sharpness up 30% thanks to better management of highlights and improved contrast.

Always present too, and because Oled technology is always subject to the Burn-in phenomenon (especially during video game sessions, very aggressive content in terms of brightness), the anti-marking function designed by Philips based on splitting the screen into 32,400 zones in order to precisely detect the static parts of an image to gradually reduce their light intensity. This high-performance process is added to the functions embedded in LG Oled TVs for unparalleled peace of mind. Philips announces that this feature eliminates 95% of branding risks (including logos and gaming info).

Finally, we can also mention the AI Content Classification and Ambient Intelligence features. The first automatically detects film content to give the viewer the choice of Filmmaker Mode settings (no P5 processing activated) or Home Cinema Mode (P5 processing active but in a careful proportion so as not to distort the work). The second uses the data measured by a new light sensor present on Philips 2022 TVs to optimize the display of the SDR or HDR signal, and even HDR Dolby Vision via the Dolby Bright mode specific to Philips screens.

Ambilight 4 sides and HDR10/10+, HDR HLG and HDR Dolby Vision

Of course, the brilliant Ambilight process still applies, but on all four sides here. And it is always possible to combine the TV with Philips Hue lamps for an image, sound and light show at home. However, the Ambiligt functionality now manages the color diodes placed at the back of the TV, around the edge of the panel, independently and no longer by groups of diodes for a significantly more precise synchronization with the images displayed on the screen. Finally, the new Ambilight Aurora gallery, rich in numerous on-board images and videos, allows as many exclusive artistic atmospheres in its living room.

Of course, compatibility with HDR Dolby Vision, HDR HLG, HDR10 and HDR10+/HDR10+ Adaptive technologies are present.

Dolby Atmos 5.1.2 soundbar by Bowers & Wilkins

The audio system of Philips OLED937 TVs, still signed B&W, is also changing significantly. Now obedient to 5.1.2 (and no longer 3.1.2), it therefore has two additional side wideband loudspeakers (45 mm) for a significantly enlarged surround environment. The filtering components are still of superior quality and all the tweeters benefit, like last year, from isolated boxes.

Delivering a total power of 95 W, the soundbar (dissociated from the chassis to eliminate sound vibrations that could be transmitted to the screen) in reinforced ABS (fiberglass for extreme rigidity ) and covered with a kvadrat fabric is therefore structured, in addition to the two loudspeakers added to the ends of the sound bar, around three 19 mm tweeters (decoupled from the enclosure for increased performance). The one placed in the center adopts the Tweeter-On-Top configuration (see illustration below), so in the "unbaffled" position and slightly above the speaker as its name suggests, benefits from its own rigid metal casing . There are then four 45 mm mids, two in the center and the other two at each end of the soundbar. For reproduction of Dolby Atmos soundtracks, two 45mm full-range height drivers are placed in an up-firing configuration on the top of the enclosure to radiate upwards. Finally, a 100 x 65 mm woofer associated with a Flowport vent (exclusive B&W process) is also present, at the top of the case for rich and deep bass. Namely, there is also a Pre-Out output to connect an external subwoofer if necessary.

Finally, in addition to the DTS Play-Fi certification (see our news Philips and DTS Play-Fi partnership: televisions, sound bars and wireless and multiroom speakers) authorizing the configuration of a 5.1 Home Cinema system wireless or the integration of the TV within a multiroom system, it is possible via the Film setting to apply virtual Dolby Atmos processing to a classic audio signal.

Smart TV Android 11

The Android 11 Smart TV function is on the program. Of course, it offers access to the Google ecosystem directly from the TV screen (Google Play Store, Play Movies, Play Music, Google Chrome, etc.) but also to the Philips App Gallery service to install your favorite applications via 16 GB of built-in Flash memory (expandable via USB), like a smartphone. Plus VP9 and ChromeCast compatibility for viewing content from a compatible smartphone/tablet on the big screen, not to mention Google Assistant and “Works with Alexa” certification (requires an Amazon Echo Dot type speaker).


As announced above, the Philips OLED937 TVs offer four HDMI connectors, two of which are 2.1. An ideal configuration for video game enthusiasts, owners, for example, of a PlayStation 5 console, an Xbox Series X, and a PC Gaming.

Availability of Philips OLED937 scheduled for the end september. Indicative prices: €3,499 for the Philips 65OLED937, €4,999 for the Philips 65OLED937.

Reminder of the key characteristics of Philips OLED937 TVs:

• 10-bit panel

• 100 Hz panel

• Ultra HD/4K panel

• EX panel

• Processor: P5 Gen6 Dual Engine

• P5 Perfect Sharpness Ultra Resolution function

• P5 Perfect Contrast function

• P5 Perfect Color (WCG, Wide Color Gamut) function

• Ambilight function + Hue

• Amazon Alexa function

• Perfect Natural Reality function

• eARC function

• VRR function

• ALLM (Auto Low Latency Mode) function

• 4K HFR 120 function

• IA Machine Learn Sharpness function

• AI Smart Bit Enhancement 2.0 function

• AI Content Classification function

• Ambient Intelligence function

• Ambilight function 4 sides

• Advanced HDR function

• VRR Shadow Enhancement function

• AI Smart Bit Enhancement 2.0 function

• HDR10 and HDR HLG compatibility

• Bluetooth compatibility

• HDR10+ compatibility

• HDR Dolby Vision compatibility

• HEVC compatibility

• C Dolby Atmos compatibility

• Wi-Fi ac Dual Band compatibility

• AV1 compatibility

• VP9 compatibility

• G-Sync compatibility

• DTS Play-Fi compatibility

• HDCP 2.3 compatibility

• HDR10+ Adaptive compatibility

• FreeSync Premium compatibility

• Imax Enhanced certification

• Filmmaker Mode certification

• Outputs: 1 optical

• Inputs: 4 HDMI including two 2.1, 1 YUV, 2 USB ports, 1 Ethernet port, 1 CI+ port

• Amazon Alexa multimedia

• Google Assistant multimedia

• Android 11.0 Smart TV multimedia

• Perfect Natural Motion compensation

• Input Lag: 12 ms

• Peak light: 1,300 nits (3% white)

• Tuner Dual DVB-T2 tuner

• DVB-S2 double tuner tuner

• DVB-C double tuner tuner

• Sound section: 5.1.2 (6 45mm midrange, 3 19mm decoupled titanium tweeters, 1 100mm boomer with Flowport -a Bowers & Wilkins exclusive-, plus 2 Up-Firing 45mm speakers)

• Power: 95 W

• A Other: Anti Burn-in system (anti-marking)