Based on a panel of 1,000 Internet users aged 15 and over questioned each month on their VOD practices, the CNC's latest Video-on-Demand Observatory established the subscription rate per household to streaming platforms by subscription in France.
Salto already in 7th position
It emerges that Netflix dominates the market with a penetration rate of 49.7%, followed by Prime Video and Disney + which reach respectively 30.3 and 21.4%. Note that Disney + is neck and neck with Canal + over the past year, and that the French service Salto is already in 7th place just nine months after its launch.
+ 67% of works available on Disney +
Have a look now at the number of titles offered by the top trio. Last September, Netflix offered 5,497 titles, 26% better than a year earlier. Prime Video offered 4,910 (-26%) and Disney + 1,622 (+ 67%). Note that the leak of works on Prime Video is due to the release of the catalog of many non-European films (mainly Indian) from April to June 2021.