Isack Hadjar rides for Devialet

For the next two years, the rising star of world motorsport, Formula 1 driver Isack Hadjar, a member of the Oracle Red Bull Racing team, will be the brand ambassador for Devialet. He will be featured prominently in strategic launches and exclusive Devialet collections. Jacques Demont, CEO of Devialet, explains: “At Devialet, we cultivate a spirit of disruption, constantly striving to push boundaries. Isack embodies this audacity that refuses compromise. By joining the global elite of motorsport for the 2026 season, he establishes himself as a fearless figure whose determination and authenticity challenge the status quo.” His quest for excellence makes him the ideal ambassador: he embodies the very essence of high technology, a way to restore sound to its vibrant energy and original power.” Isack Hadjar, Formula 1 driver for Red Bull Racing, adds: “On the track, my daily life is a quest for the perfect racing line and pure adrenaline. What immediately struck me about Devialet is this total lack of compromise on performance. In the cockpit, I experience moments of extreme physicality, and that's exactly what I find with Devialet sound. It's raw, it's powerful, and the emotion grabs you by the gut. I'm proud to be the first ambassador for a French company that is shaking things up with such audacity.”