According to a recent report from the Wall Street Journal, Apple is considering raising the price of its iPhone 17 compared to last year's lineup.
Apple wants to preserve its relationship with the US government££££
In a context where the United States is imposing unprecedented tariffs on imports from other countries, particularly China, it is normal that Apple products are impacted given the company's heavy reliance on Asia for its production. However, Apple does not want to put this argument forward, and would instead rely on the "new features" offered by these iPhones to justify the price increase. But no one is fooled... In April, a rumor reported that Amazon would display the impact of these taxes on products sold on its site, provoking a negative reaction from the White House. Amazon immediately responded by stating that this idea "was never approved and will not be carried out." In short, Apple does not want to alienate the US government.
iPhone production, China still essential££££
According to sources interviewed by the Wall Street Journal, to avoid reducing its margins, Apple will have to raise its prices. The company has already diversified its international ties by producing most of its products in India, but China remains a key partner: it is there that the high-end Pro and Pro Max models are assembled, and the country's infrastructure and technical capabilities remain superior to those of other nations.