The best-selling smartphone in 2025 is…

According to the latest figures from Counterpoint Research, the base iPhone 16 released in 2024 is the best-selling smartphone in 2025. Apple and Samsung dominated the Top 10 best-selling mobile phones last year, mirroring the situation of the previous year, with 7 iPhones and 3 Galaxy models in both 2024 and 2025. And in common, it was the base iPhone 15 that topped the 2024 rankings. The iPhone 17 is also doing quite well. The iPhone 17 range, released last fall, boasts sales 16% higher than the previous range, thanks to strong demand in the US, China, and Europe. The base iPhone 17 is once again the star product, registering the biggest growth of all the devices in the ranking, especially compared to the iPhone 16 at its launch. The Samsung Galaxy A16 5G is the best-selling Android smartphone of 2025. In fifth position, the Samsung Galaxy A16 5G is the best-selling Android smartphone of 2025, while the Galaxy S25 Ultra is the only premium Android device in the ranking for the second consecutive year (Galaxy S24 Ultra last year). According to Counterpoint, high-end models should be more prevalent in the 2026 Top 10, due to the increase in memory chips, which will primarily impact entry-level and mid-range models.