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Netflix not being kind to the Apple Vision Pro

If Netflix has not produced a dedicated application for the launch of the Apple Vision Pro mixed reality headset, it is because the company does not have a high regard for this new product.

From Smart TVs to browsers to game consoles (even the old Nintendo Wii!) the Netflix application is everywhere. Well almost since the company decided not to produce a dedicated application for the new Apple Vision Pro headset released in the United States at the beginning of February.

Talk to Greg Peters, Co-CEO of Netflix££££

“We need to be careful not to invest in places that aren't really generating a return, and I would say we'll see how things develop with Vision Pro” declared Netflix co-CEO Greg Peters during an interview with analyst Ben Thompson. In other words, why invest time and money developing a dedicated application for a device that won't reach many people...

Spotify and YouTube following in the footsteps of Netflix?££££

And Peters added that he doesn't know if the Apple Vision Pro will be relevant to the majority of Netflix subscribers. If Disney+ is one of the first big companies to support Apple's headset, other giants like Spotify and YouTube have not yet planned to offer their services in a native version when the device is launched, even if they are available indirectly via an internet browser.