Apple assumes its delay in the field of artificial intelligence, as well as its mainstream position, in contrast to competing AI models reserved for tech enthusiasts. During an interview with Time magazine, Apple’s marketing chief, Greg Joswiak, spoke about Apple Intelligence, specifying that this AI model was designed for “everyone” unlike competing AIs reserved for a “fanatical fringe.”
Apple Intelligence, the privacy choice facing the giants of AI
A rather clever defense when one knows that the Apple company arrived very late in the race for AI, the latter launched some time ago by giants like Microsoft, Google, Meta, Amazon, then nVidia, OpenAI, or Anthropic. And while today AI does not always enjoy a good reputation, Apple wants to stand out with a more modest model, but one that is personalized and more respectful of privacy.
Hardware integration according to Greg Joswiak and John Ternus
Regarding the competition, Joswiak adds: “We do not feel threatened. The fact that we can achieve the integration we are capable of means that we can create a better experience than anyone else.” In the same article, CEO John Ternus adds that if other companies succeed in their goal of building a superintelligence, users will still want to be able to use this AI on Apple devices.
